Iran Advertising Company, IRAPCO, is an advertising agency whose mission is to offer a diverse assortment of quality advertisement services for its clients in marketing management through improvements made possible by research projects. The extensive executive networks that collaborate with IRAPCO will enable it tap into the opportunities that these collaborators have to offer. Using the simple yet powerful tool that is the porter’s five forces, IRAPCO will be able to comprehend the competitive power that it holds in the advertisement industry. The company will also be able to analyze its strengths in future ventures using porter’s five forces. The advantage of understanding IRAPCO’s competitive position is that the company will benefit from its strengths while providing an opportunity for strengthening its weaknesses. Analysis on the 5 forces will also help the company avoid making the wrong decisions. Below is a graphic representation of the analysis instrument of Porter’s 5 forces.